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Aloha, I’m Irma Owen, wellness and beauty coach.

I help women feel confident, strong, and beautiful at middle age.

My mission as a wellness and beauty coach is to help my clients make positive and lasting changes. I guide them through the process of developing a positive mindset and healthy habits. I encourage them every step of the way until they accomplish their goals.

Personally, when I hit the age of 50, all of a sudden I started feeling tired ALL THE TIME. I felt sad and lonely and would find myself crying for no real reason. My self-esteem was at an all time low.

I tried different things to feel better, only to get frustrated and overwhelmed.

Eventually, I learned the importance of having someone to guide me to make the changes that I needed to make.

Desperate for change, I immersed myself in the world of health and wellness and completely transformed my life.

I lost weight and felt young, fit, and confident. I started to get compliments on how amazing I looked.

I even decided to pursue my passions and enroll in nutrition school.

Now I help women make these same transformations so that they can thrive after the age of 50.

Yes, life can keep getting better and better.

This is what I want for you as well, as this journey has many blessings.


Much Love,


Grab my free guide: 5 Steps to Thrive at Middle Age